Doing-Business-in-China, Foldery, Business books
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Doing Business in China
Third edition
Aimed specifically at Western and non-Chinese businesses and managers,
this book offers a theoretical framework for understanding Chinese busi-
ness culture and a practical guide to business practices, market conditions,
negotiations, organisations, networks and the business environment in
China and the factors that can lead to business success.
The authors guide the reader through the processes of market entry,
marketing and managing operations in this unique social and cultural
context by including:
• case studies and examples of business ventures as diverse as carwashes,
sausages and outdoor clothing
• discussion of the issues surrounding products, pricing, distribution
and advertising
• advice on choosing business partners, negotiating and entering
Chinese overseas markets
• guides to further resources in local cultures to help businesses tailor
their strategies to local conditions.
Building on the strengths of the first two editions with new case studies,
updated discussion of the evolving marketplace and its interactions with
government and a new chapter on business law, the third edition of
Doing
Business in China
will continue to be the number one resource for students
of international business and management studies and for practitioners
with an eye on China.
Tim Ambler
is Senior Fellow at the London Business School.
Morgen Witzel
is Honourary Senior Fellow at the School of Business and
Economics, University of Exeter, and editor-in-chief of
Corporate Finance
Review
.
Chao Xi
is Assistant Professor at the Faculty of Law, the Chinese University
of Hong Kong.
Doing Business in China
Third edition
Tim Ambler, Morgen Witzel
and Chao Xi
First published 2000
by RoutledgeCurzon
Second Edition published 2004 by Routledge
Reprinted 2005 (four times)
Third Edition published 2009
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
270 Madison Ave, New York, NY 10016
This edition published in the Taylor & Francis e-Library, 2008.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
Routledge is an imprint of the Taylor & Francis Group
,
an informa business
© 2000, 2004 Tim Ambler, Morgen Witzel;
2009 Tim Ambler, Morgen Witzel and Chao Xi
All rights reserved. No part of this book may be reprinted
or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any
information storage or retrieval system, without
permission in writing from the publishers.
British Library Cataloguing in Publication Data
A catalogue record for this book is available
from the British Library
Library of Congress Cataloging in Publication Data
ISBN 0-203-94649-9 Master e-book ISBN
ISBN 13: 978-0-415-43631-1 (hbk)
ISBN 13: 978-0-415-43632-8 (pbk)
ISBN 13: 978-0-203-94649-7 (ebk)
ISBN 10: 0-415-43631-1 (hbk)
ISBN 10: 0-415-43632-X (pbk)
ISBN 10: 0-203-94649-9 (ebk)
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